Comments/Context: A trip down the aisles of a large supermarket or big box store can often feel like an assault on the senses: walls of bright colors and eye catching graphics jostle for attention, offering a dizzying array of life changing features and suspect benefits. The choices attack from all sides, pummeling consumers with a nearly infinite number of ways to buy.
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French photographer Denis Darzacq has extended this simple metaphor to its logical conclusion by making startling images of young people drifting through the air amidst the consumer excess of French hypermarkets. Dancers dressed in everyday clothes alternately hang listless in the refrigerated section, dive face first near the shampoo, and lunge near the toilet paper. Every picture features a different flavor of mid-air balletic grace: falling, flying, floating, twirling and soaring, with some of the moves looking more like the unexpected reaction to an explosion or a fight, with bodies blown back, hanging face down like corpses or twisted like rag dolls. Since these works are not digital Photoshop constructions but actual stop-motion photographs, some of these moments of quiet, angelic hovering likely ended in punishing falls. The message is elegantly and exuberantly clear: there's an invisible battle going on in aisle three, and relentless consumerism is delivering a potent barrage of body blows. While we've seen this theme explored in plenty of contemporary photography, these works have a freshness and vitality that separates them from the depressing and hectoring hordes.
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Collector's POV: The prints in this show are priced in an escalating edition, starting at $7500, moving to $11500, and finishing at $15000, depending on the location in the edition. Darzacq's work has very little secondary market history, so gallery retail is likely the best option for interested collectors at this point. The various vintage prints hung in support of the main exhibit are priced between $2000 and $38000.
- Artist site (here)
- Agence VU page (here)
- Features/Reviews: Lens culture (here), The Daily Beast (here), Photograph (here), The Independent (here)
Through March 27th
20 West 57th Street
New York, NY 10019
Glad to see that Darzacq's work has made it to the States. There is an interesting video on youtube which shows his shooting process.
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