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Comments/Context: Recently, I've been thinking quite a bit about the applicability of various labels for different categories of photography. Two of the terms I have been considering most carefully have been "fiction" and "non-fiction", as they are used to characterize the printed word. Without going into the full explication of why I think these labels might be of use in understanding the broad sweep of photography (we'll leave that for another day), let it suffice to say that Paolo Ventura's Winter Stories images are a perfect example of the genre of photographic "fiction", fitting neatly into the traditions of Italo Calvino and other Italian writers, painters, and filmmakers of the 20th century.
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Watching the various videos linked below and hearing Ventura talk about his process, it becomes clear that photography is really the end point of his creative cycle. The watercolors are like a sketchbook of ideas that capture moods, ideas and the framework of potential vignettes and stories. After the miniature sets are painstakingly built, the "characters" experiment with different poses and compositions, as if they were actors on a tiny stage. Only after a variety of subtly different installations have been tried does a final image get taken.
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Ventura's images show us both the gritty, dirty "truth" of these pedestrian fairs, and also give us the sense that something special and unknowable might be going on. Together, each of the small vignettes helps to construct a well-rounded and surprisingly believable and timeless story (an entire world really), made with equal parts strange fairy tale and personal history. In the end, these are successful works of photographic fiction, with echoes of the books and paintings that transport us somewhere else in space and time and take us on a journey outside our own mundane reality.
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Collector's POV: The photographs in the exhibit are available in two sizes, and thus, two prices: the 30x40 prints are $4500 and the 40x50 prints are $7500. The watercolor/ink drawings are $5000 each. Ventura's work has really only entered the secondary markets in the past year or two, and only a few lots have come up for sale. Prices have ranged between approximately $4500 to $16000, although with so few data points, it is hard to chart a reliable line.
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While these works don't fit into our particular collecting genres, I was impressed with both the overall craftsmanship of all the steps in Ventura's artistic process and the ultimate ability of many of the images to suspend my disbelief and draw me into their dreamlike story.
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Rating: * (one star) GOOD (rating system described here)
Transit Hub:
- Artist site (here)
- Art in America, Jean Dykstra, 2008 (here)
- Videos: Aperture (here and here), Conscientious (here)
Through January 23rd
537 West 24th Street
New York, NY 10011
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